VIRTUAL LEARNING SEMINARS
Education doesn’t stop at our shows! We know staying up-to-date in an industry that’s constantly shifting isn’t easy so we have added a monthly webinar series focusing on the hottest trends and topics in the foodservice industry.
Grassroots Marketing: Engaging Locals as Brand Advocates
Presented By: Lauren Reed, Founder and President of Reed Public Relations
A critical part of marketing foodservice brands is executing a campaign that creates a genuine connection with the local community while echoing the brand's overall messaging. Getting buy-in from the GM, training the staff and handling logistics can turn an innovative marketing idea into an impractical one. In this session, Lauren Reed will provide key insights on what makes local marketing successful and how to carry a message from the corporate level down to a local audience.